hello! I’m rebjones*

I'm a Seattle-based senior product and UX designer with 20 years of experience across visual design, research, and systems thinking. I use research and human-centered design because understanding the experience of the user is what lays the foundation for making complex experiences feel intuitive. Design that works for people works for business.

*Fun fact: my Amazon alias has become my nickname

Projects

Sage+: Generative AI for Knowledge Discovery

AI | Design Leadership | Mixed-Method Research | 0-1

The Knowledge Tech team built their own LLM-powered service to help software engineers find and surface knowledge faster. I was the sole UX designer, building the experience from the ground up across five surfaces over two years, from research, concept, delivery, and ongoing validation.

TechSurvey: Improving the Annual Survey Experience for Software Engineers

Mixed-Method Research | Data Visualization | Org-wide impact

TechSurvey is the annual voluntary survey for software engineers across AWS and Amazon. I ran the qualitative research that reshaped the program and designed the analytics report managers use to act on their results, work with org-wide reach that is still influencing the program three years later.

Wiki: Custom Homepage

Research | 0 → 1 Feature | AI | Personalization

The Wiki team was modernizing its core pages. Research showed the homepage was underutilized and only served as an access point for search. I designed a customizable, widget-based homepage that gave engineers control over their knowledge discovery experience and brought Sage+ AI to a surface they visit every day.

rebjones


Amazon Web Services (AWS)

2022 - 2026

Senior UX Designer; UX Designer


Aeon Design Co.

2005-2022

Owner/Creative


Pony Tail Sportswear

2016-2017

Creative Director


Amazon

2001-2005

Graphic Designer